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Building Your Team: The State of Grassroots Volunteer Recruitment and Morale
In recent posts, I’ve shared findings from our inaugural Grassroots Influence Pulse (GRIP ® ) report that reveals current trends in grassroots influence tactics, the time and money being directed to...
View ArticleOur Obsession with Millennials
Cross-posted from the Public Affairs Council’s blog. Originally posted April 24, 2015. *** Here are some random but vitally important things polls have told us about the Millennial generation: They are...
View ArticleManaging the Influence Parity Dynamic: Lessons from the Most-Admired...
In my previous post, I promised to share who our Grassroots Influence Pulse (GRIP) respondents believe are the most admired grassroots organizations, and how those organizations manage the influence...
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Advocacy Leaders Can’t Shy Away from Measurement and Evaluation
Tell me if this scenario sounds familiar: You’ve been asked to update your executive team or senior leadership about your advocacy/policy work and share what you’ve accomplished. You need to show what...
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Grassroots Stakeholders and Their Legislators: Who Is Influencing Whom? (Part 1)
Our biennial Grassroots Influence Pulse (GRIP) research was established to obtain a benchmark of current trends in grassroots influence tactics, the time and money being directed to various grassroots...
View ArticleAnnouncing the 2015 Adfero Eight
Cross-posted from Adfero Insights. Originally posted February 11, 2015. In early 2014, we introduced the Adfero Eight: an annual list of the people, things and trends that we predicted would change the...
View ArticleResourceful Advocacy Video
Video is one of the most powerful engagement tools in a communicator’s arsenal, but few organizations have the resources and human capital to produce high quality videos in-house. After storyboarding,...
View ArticleHow to Improve Grassroots Program Success Through Branding
How do you make people care enough to take action? That was the central question posed by Target’s Kate Kunitz and SevenTwenty Strategies’ Joey Tackett during their session at this year’s Public...
View ArticleTackling Tough Conversations: A Successful Communications Campaign on a...
Cross-posted from Adfero Insights. Originally posted January 19, 2015. Ask one of the millions of Americans who help care for an aging relative and they’ll tell you: it’s not easy. They may also tell...
View ArticleBuilding Trust with New Members of Congress: What’s Your Trust Quotient?
I wrote a two-part post last year on how to construct trusting relationships with new legislators, advocates and colleagues. Since there are over 50 new House members and 13 new U.S. Senators, it’s...
View ArticleMore Voters Rely on Smartphones and Social Media
Virtually all of us are dependent on smartphones: if you take a moment to look up from your screen, you’ll probably see dozens of other people completely engrossed in their own. In light of midterm...
View ArticleMultimedia Storytelling – Does Your Organization Have What It Takes?
For years, we’ve been told that we need to create simple content: Shorter is better. Click-baity headlines win. Messages must be 140 characters. If not, consumers won’t engage. But is that really true?...
View Article#KStreetClicks: September 10
Welcome to K Street Clicks, a weekly roundup of articles that offer relevant and useful information for advocacy professionals. Have something to add to next week’s list? Tweet at us (@KStreetCafe)...
View ArticleThe Advantages of Virtual Advocacy Groups
Cross-posted from CQ Roll Call’s Connectivity blog. Originally published September 2, 2014. Most advocacy organizations struggle to find a balance between fundraising efforts and supporter engagement....
View ArticleSeptember 10: How Strategic Communications Drives Public Affairs
If you are a communications professional in the advocacy space, you don’t want to miss the half-day seminar, “How Strategic Communications Drives Public Affairs,” from the Public Affairs Council....
View ArticleHow Social Media Suppress Public Affairs Discourse
We all know someone who uses Facebook or Twitter as their own personal soapbox, constantly espousing their political/and or social views to the masses. And, even if we agree with their stance on a...
View Article’2nd Vote’ App Aims to Inform Consumers’ Purchasing Decisions
Certain organizations are not shy about promoting their political and ideological values (think Planned Parenthood, Chick-fil-A). But where do other, less “vocal” organizations fall on the political...
View ArticleForm Letters Are Still Relevant When Communicating with Congress
Time and again, advocacy groups have encouraged constituents to hand-write personalized letters to their lawmakers. While it’s true that a single relevant, detailed and heartfelt message can greatly...
View Article10 Quick Steps to a Better Online Advocacy (& Fundraising) Program
Cross-posted from e.politics. Originally posted August 5, 2014. Revamping an online advocacy operation can be a major undertaking, but most of us can still benefit from a few minutes spent thinking...
View ArticleFacebook Nixes Grassroots Tool
Until recently, organizations could create Facebook apps that allow them to access users’ friends lists: a critical grassroots tool, particularly for peer-to peer influence campaigns. But a recent...
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